Background
Vialuna Technology built a personalized URL creation and tracking software application that spawned several companies. The Dialog Engine was among the first PURL solutions to market and continues to serve as the backbone for several interactive advertising agencies.
Challenge
Vialuna sought to develop a technology platform that allowed advertising agencies and others to upload lists of targeted individuals, create a personalized URL, connect the PURL to a variety of websites, microsites or sitelets, and track user behavior on those sites on a one-to-one basis.
Results
Software that has been whitelabeled as Response +, Dialog Engine, and PRM by different licensees achieved all the teams original goals and more. The software includes triggered, real-time email notifications, rotational lead deliver and valuable site metrics for marketers and sales. This data helps drive leads to the table and quickly into the sales pipeline.
Project Details
Vialuna Technology created a solutions that spun off a sister company known as Via Luna Group, or VLG. The project used real-world applications to fine tune the market offering and ensure end-user needs were met.
- Client-facing results track both individual and campaign metrics
- Back-end portal allow agencies to upload CRM data and track site traffic
- A variety of user permissions allow the end-user to control visibility selling all or part of the software solution to maximize earnings potential
- Real-time email alerts offer unmatched sales enablement and the generation of marketing opportunities.
- Application simplicity allows the agency to expand the solution beyond simple PURLS to unique URLs, anonymous sites, viral components and CRM integration
Vialuna Technology provided the following services and technologies:
- Spawned four separate companies on this platform
- Custom application development
- Solution architecture
- Systems Integration
- Infrastructure hosting and support
- Quality assuance testing